• Sinologie Würzburg
Sinologie in Würzburg

Master 'China Business and Economics'

Master's program "China Business and Economics"

Degree Awarded Master of Science
Program Duration 2 years, full time
ECTS Requirements 120 (64 semester hours)
Study plan Current: ASPO2016
Qualification Goals Qualification goals China Business and Economics M.Sc. (German)
Careers Perspectives Careers perspectives China Business and Economics M.Sc. (German)
Application Deadline 15th March each year
Start Date October each year
Language of Instruction English, German, Chinese
Stay abroad not obligatory
Please send your application to Institut für Kulturwissenschaften Ost- und Südasiens - Sinologie
Kommission China Business and Economics
Am Hubland
97074 Würzburg
Guidelines Guideline Term Papers, Handouts and Master Theses
Style Sheet for Term Papers and Master Theses



This master program has been developed for students holding a B.A. degree in Chinese Studies, Sinology or equivalent qualification who want to specialize in China Business and Economics. Next to classes that offer in-depths analyses of China’s economy and aspects of doing business in China, students will take classes in Business Administration and Economics within the Department of Economics. In addition, advanced language classes will empower students to understand and discuss economic texts in Chinese language. Methodological and case study classes prepare students to use their economic and China specific knowledge for academic research as well as for solving business problems.

Graduates of this program (until 2018: 74 graduates) are well-suited for a career in firms engaged in business relations with China. Furthermore, the competencies acquired during the master more generally prepare them for jobs in enterprises and organizations active in international markets and politics.

The Department of Sinology in Würzburg is keen to support students in special living circumstances (e.g. students with children), and to help them realize their study aim.

Program Structure

The program starts every October and classes take place in Würzburg. Classes are offered by experts of the Sinology Department as well as the Department of Economics. During the first three terms students attend lectures and seminars while the fourth term is intended for writing the master thesis. In general, students are based in Würzburg while writing the master thesis. Exceptions are possible if students write the thesis in cooperation with a firm or if they do research in China for their thesis.


China Business and Economics (17%: 20 ECTS, 14 semester hours)
Chinese Business Language (8%: 10 ECTS, 6 semester hours)
Chinese Studies (8%: 10 ECTS, 4 semester hours)
Economics (42%: 50 ECTS, 40 semester hours)
Thesis (25%: 30 ECTS)

Students have to write two seminar papers in English language.

Module Descriptions

The program comprises obligatory modules and required electives. Obligatory modules include language classes, introductory lectures in Economics and Business Administration as well as several modules in China Business and Economics. Required electives include courses in Chinese Studies, Economics and Business Administration as well as China Business and Economics.

China Business and Economics

Module Introduction to China’s Economy

The module Introduction to China’s economy comprises two obligatory lectures, one with a focus on China’s economic development and one with a focus on China’s economic integration into the world economy. While the former addresses topics such as the Chinese statistical system, China’s economic transition, drivers of China’s economic development and selected topical issues of China’s economic situation, the latter introduces issues of China’s trade and investment, currency development and China’s role in global economic governance.

Module Challenges of Economic Development in China

The module Challenges of Economic Development in China consists of two seminars that each covers an issue central for Chinese recent and future economic development. The first seminar, “Challenges of sustainable development”, looks into the environmental, social and economic sustainability of China’s development. Students get familiar with the environmental, social and economic challenges that arise from China’s fast economic development and with Chinese strategies to address these challenges. The second seminar “China’s national innovation” mirrors the importance attributed to innovation and innovativeness with regard to China’s future development. Starting from an introduction of related theoretical approaches, students gain an in-depth understanding of the actors, processes and linkages that characterize China's national innovation system and related international cooperation and integration.

Module Methodology and Applied Analysis (methquest and hot issues)

The module “Methodology and Applied Analysis” consists of two seminars dedicated to strengthening students’ analytical and methodological skills. Within the seminar “Methodological questions of economic research on China”, students discuss questions of methodology, research designs and academic argumentation on the basis of intensive reading of academic texts on China’s economy. In addition, this seminar addresses the question how economic research on China has been challenging and furthering economic theory. As such this seminar is also a preparation for the seminar “Hot issues of China’s economy” that accompanies students’ master thesis writing process and deepens their competencies in research question formulation, methodology issues and argumentation in the context of topics pursued for their theses.

Modules Markets in China 1-3

The Modules “Market in China 1-3” result from different combinations of two out of three seminars, namely “Business and Finance”, “Consumerism and Marketing” and “Chinese Firms in Global Markets”. Students are expected to select one module, meaning one combination of two of these three seminars. Of these seminars, “Business and Finance” is dedicated to issues of corporate governance, business-governance relations, banking system and financial markets in China. “Consumerism and Marketing” delves into a selection of topics related to marketing in China such as social stratification, consumer behavior, marketing research, media and advertising. “Chinese Firms in Global Markets” intensifies one specific aspect of China’s integration in the global economy, namely Chinese investments abroad, with analyses at the macro and micro (firm) level.

Module Case Study Analysis

In “Case Study Analysis” students are faced with a group tasks that can be a market research project, business plan development or a similar task. They get familiar with techniques of market analysis and project management. Case study topics are selected as realistic as possible and occasionally developed in cooperation with interested firms. Past examples have been market research for business models for electric mobility in China and business plan development for a new German beverage to be introduced to the Chinese market.

Economics and Business Administration

For details on the obligatory lectures and required electives in economics and business administration kindly refer to the website of the department of economics.

Chinese Studies

  • Module Transformation in Contemporary China 1
  • Module Transformation in Contemporary China 2

For more information on these two modules please kindly refer to this page.

Language courses

Modul Chinesische Wirtschaftssprache

Entry Requirements

Required application documents (please do also read the FAQ):

  • Bachelor’s certificate of a Chinese studies degree program (or equivalent) with a grade of 1.9 (B) or better (accreditation of comparable degree programs is possible). A copy of the certificate should be handed in together with a copy of the diploma supplement. In case that the Bachelor’s degree has not yet been completed, documentation of the performance in the study program is to be provided. Your BA degree should document at least 40 ECTS earned in Modern Chinese and 30 ECTS in Chinese Studies. If you did your undergraduate studies in another field, but have China-related qualifications, you should contact us directly to clarify whether you are eligible to apply.
  • Proof that you studied at least one term at a university in China or Taiwan and earned the required credits (20 ECTS from language and Chinese studies courses).
  • Proof of English proficiency (at least B2 level). Accepted certificates are: TOEFL certificate (at least 72 points), IELTS certificate (grade 6.0 or better), Cambridge First Certificate in English, German university entrance qualification (Abiturzeugnis, English classes finished with grade "Befriedigend" or better), a foreign university entrance qualification that is equivalent to the German Abitur, or other proof that you already have finished training (e.g. an undergraduate degree) which required English skills equal to or better than the requirements listed above.
  • Proof of German proficiency for foreign students (at least B2 level).
  • Applicants who have graduated from a university in mainland China need to provide an individual APS certificate.
  • CV (German or English)
  • Letter of Motivation (English)

Applicants fulfilling all formal requirements and with a grade of 1.9 or above will be directly admitted, applicants fulfilling all formal requirements but with a grade below 1.9 will be invited for an interview to assess their qualification for the program.

Application deadline for admission in September is 15 March each year.

For further inquiries please contact Florian Thünken (florian.thuenken@uni-wuerzburg.de), but make sure to first read the FAQ.